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But then she discovered a group of like-minded friends on a tiny listserv called “Mipsterz” — Muslim Hipsters — and began to create a community of her own.* “The listserv started as a joke,” she says — but it soon became much more. ” A year later, those conversations led Mubeen to create the website Hipster Shaadi, its name playing off the Indian matrimonial site shaadi.com, a favorite platform of immigrant parents wanting to fix up their American children with nice Muslim prospects back home.
For millennial Muslims of South Asian extraction, Shaadi — with its tone-deaf profiles in awkward English and requests for “wheatish or fair complexions only” — is usually invoked as a punch line.
But when sign-ups flooded in, Mubeen realized that her “lighthearted, jokey” personal project, with its sweet mustachioed logo, had become a mecca for modern, hybridized Muslims like herself.
Last May, her team released an i OS version of the app called Ishqr, billed as “a platform to connect young and multifaceted Muslims.” Ishqr joins a host of new Muslim dating apps.